Yacht Club Salon

Salon Manager Briefing

Monday, 2026-03-16
Prepared for Taylor Hess

I now have enough data to compile the full briefing. Let me write it.

YCS Salon Manager Briefing — Monday, March 16, 2026

For: Taylor Hess | Week of March 16, 2026


🎯 TAYLOR MBO SCORECARD — Q1 2026

Quarterly Bonus Potential: $750 ($250 per MBO)

MBO 1: Service Revenue — $250 Bonus

Must hit monthly target ALL 3 months of the quarter.

Month Actual Status
January 2026 $97,261 ⚠️ Target TBD — awaiting MBO targets document
February 2026 $80,789 ⚠️ Down 17% from Jan; -7.8% vs prior period
March 2026 (MTD 3/12) $21,426 🔵 IN PROGRESS — 12 days in

March Projection: At current pace ($1,786/day), March projects to ~$55,350 service revenue. February's $80,789 came in well below January. The month-over-month drop is concerning — March needs to recover to protect MBO 1.

⚠️ DATA GAP: The MBO Compensation Plan document (.docx) could not be read to extract specific monthly dollar targets. Taylor — please confirm your monthly service revenue targets so we can track accurately. Once confirmed, this scorecard will show target vs actual with precise variance.


MBO 2: Inventory Cost Control — $250 Bonus

Combined product cost (retail + backbar) must be ≤ 10% of service revenue for the quarter.

Metric Q1 To-Date
Q1 Service Revenue (Jan + Feb + Mar MTD) ~$199,476
10% Threshold ~$19,948
Q1 Salon Centric Purchases Awaiting Q1 breakout
Current Inventory Value (Cost) $30,326 ($24,666 retail + $5,661 professional)

Status: ⚠️ MONITORING — The cumulative Salon Centric expense from Jun 2025–present is $50,449 ($15,381 PPC + $6,629 backbar + $28,438 other). A Q1-only breakout of purchasing is needed to calculate the exact ratio. Taylor — pull your Q1 Salon Centric order totals (Jan–Mar) so we can confirm you're under the 10% cap.


MBO 3: Client Rebooking Rate — $250 Bonus

Salon-wide rebooking rate ≥ 75% average for the quarter.

Month Rebooking Rate Status
January 2026 Awaiting Jan Phorest data
February 2026 77.3% ✅ Above 75%
March MTD (3/12) 83.1% ✅ Above 75%

Quarter Status: ✅ ON TRACK — February hit 77.3% and March is trending strong at 83.1%. Keep pushing Chantel (71%), Deana (64%), Drake (55%), and Teigan (40%) — they're the ones dragging the average down.


📊 DAILY FINANCIAL GOALS — March 2026

⚠️ No taylor_daily_goals.json file found — building from available Phorest data.

Day 12 of ~31 operating days | ~19 days remaining (Data through March 12; transactions exist through March 15 but dashboard not yet refreshed)

Metric Goal Current (3/12) Gap Pace
Total Sales (Svc+Retail) TBD $24,935
Service Sales TBD $21,426 $1,786/day avg
Retail Sales TBD $3,509 $292/day avg
Avg Ticket $100 $136.25 +$36.25 ✅ Strong
RTS% 17% 16.4% -0.6% ⚠️ Close — push this week
Alcohol/Guest $0.75 Calc needed
PBR (Rebooking) 76% 83.1% +7.1% ✅ Great

Key takeaway: Average ticket ($136.25) and rebooking (83.1%) are both strong. RTS% at 16.4% is almost at the 17% target — one more retail per day could flip it. This is the metric to push this week.

Projected Month-End (at current pace): - Service: ~$55,350 - Retail: ~$9,063 - Total: ~$64,413

ACTION NEEDED: Taylor, please provide your monthly sales targets (or confirm the taylor_daily_goals.json file location) so this section can show goal vs. gap tracking.


📋 SALON UPDATES

No Slack data files found (slack_general.md and slack_what_we_are_out_of.md are not yet in the working directory).

From the most recent COO report (Feb 18, 2026): - Retail RTS% is a salon-wide focus — Feb closed at ~16.2% against the 17% goal. March MTD is at 16.4%. Almost there. - March $10 Mask Treatment Add-On campaign should be active now — confirm it launched and track stylist participation - Surface Awaken Scalp Elixir was the recommended retail push product — check if the team is using the script - Valentine's giftset clearance — any unsold sets should be broken into individual products for retail bundles - PPC coverage ratio declining — dropped from 161% (Nov) to 124% (Jan). Philip flagged this for investigation. Colour expense creeping up while revenue is flat.

ACTION: If Slack export files become available, this section will include real-time team posts and stock alerts.


👥 STAFF UPDATES

March MTD Staff Performance (through 3/12)

Retail Stars — Recognize this week: | Stylist | RTS% | Retail $ | Notes | |---------|------|----------|-------| | Alexis White | 32% | $107 | Small book but incredible conversion | | Drake Rosberg | 26% | $336 | Massive improvement from Feb (was 5.7%!) | | Jamie Theisen | 25% | $352 | Consistently strong | | Chelsea Badjar | 24% | $761 | Highest retail dollars + solid RTS |

Coaching Needed — Below 17% RTS: | Stylist | RTS% | Retail $ | Guests | Issue | |---------|------|----------|--------|-------| | Chantel Quintana | 8% | $134 | 14 | Ongoing drag — was 7% in Jan | | Deana Faust | 8% | $50 | 11 | Improved from 0% (Feb) but still low | | Stacy Salee | 11% | $199 | 17 | #4 in service revenue, retail underweight | | Kaeleigh Tran | 11% | $94 | 8 | Lower volume week, but RTS consistently below target | | Haley Kubala | 12% | $121 | 11 | Dropped from 24% full-month Feb average — check in | | Karen Pham | 3% | $31 | 17 | Nail tech — limited retail opportunity, but $31 on 17 guests is very low |

Rebooking Risks (below 75%): | Stylist | Rebook % | Action | |---------|----------|--------| | Teigan Maniatis | 40% | Associate — expected low but needs coaching | | Drake Rosberg | 55% | Improved retail but rebook is concerning | | Deana Faust | 64% | Chronic underperformer in rebook | | Chantel Quintana | 71% | Close to target — minor nudge needed |

Associate Progress

Notable from February:


💬 CUSTOMER FEEDBACK

Outlook integration pending — No outlook_customer_data.json file found in the working directory. Customer feedback from contact@yachtclubsalon.com will appear here once the Outlook export is connected.

Average Rating (from Phorest): 5.0 across all stylists with reviews in March — no red flags.


📦 INVENTORY UPDATES

🔴 ORDER TODAY — Critical Stockouts (Excluding Kerastase)

These products are at 0 units with proven sales velocity:

Product Brand Stock Depletion/Day Period Revenue Priority
Color Fanatic 21 Spray Pureology 0 0.43 $657 (19 units) 🔥 URGENT
ABC Hair Bandage Balm Redken 0 0.37 $184 (4u MTD) 🔥 URGENT
Quick Blowout Redken 0 0.17 $761 (27 units) 🔥 URGENT
ABC 24/7 Serum Redken 0 0.20 $492 (12 units) 🔥 HIGH
ABC Conditioner Redken 0 0.20 $98 (3 units) 🔥 HIGH
ABC Shampoo Sm Redken 0 0.23 $196 (6 units) 🔥 HIGH
ABC Leave-in Treatment Redken 0 0.10 $386 (12 units) HIGH
One United Sm Redken 0 0.20 $271 (10 units) HIGH
Awaken Therapeutic Shampoo Surface 0 0.10 $689 (17 units) HIGH
Awaken Therapeutic Conditioner Surface 0 0.10 $585 (18 units) HIGH
Soft Finish Hairspray Pureology 0 0.10 $301 (10 units) HIGH
Hydrate Sheer Shampoo Pureology 0 0.13 $413 (11 units) HIGH
Hydrate Sheer Conditioner Pureology 0 0.13 $375 (10 units) HIGH
Mess It Up Texture Paste Pureology 0 0.10 $99 (3 units) MEDIUM
Strength Cure Shampoo Pureology 0 0.10 $156 (3 units) MEDIUM
Extreme Anti Snap Redken 0 0.10 $132 (4 units) MEDIUM
Full Volume Mousse Redken 0 0.10 $29 (1 unit) MEDIUM

Alcohol at zero (reorder before warm weather): - Mimosa Weekday: 0 (was top seller at 99 units/$594) - 4 Noses Raspberry Blonde: 0 (22 units/$109) - Tiamo Prosecco Split: 0 (55 units/$354) - Mimosa Weekend: 0

📈 WHAT'S MOVING — Top Sellers March MTD

Product Brand Units (MTD) Revenue Stock
ABC Hair Bandage Balm Redken 4 $184 0 ⚠️
Acidic Growth Full Serum Redken 3 $120 1 (10 days left)
ABC 24/7 Serum Redken 3 $104 0 ⚠️
HYDRATE SHEER SHAMPOO LITER Pureology 2 $186 2
Overnight Youth Serum Kerastase 2 $75 2 (15 days)
Color Fanatic 21 Spray Pureology 7 $153 0 ⚠️

📦 WHAT'S SITTING — Promo Ideas

Jane Iredale: $8,681 inventory value, only 21% sell-through. This brand accounts for 28.5% of all retail inventory value. Consider: - Bundle JI products with spring services (facial + JI product GWP) - Stylist incentive: bonus for every JI unit sold this month - Target: Move 10+ JI units this week at checkout

Specific slow movers: | Product | Stock | Last Sale | Suggested Action | |---------|-------|-----------|-----------------| | Jane Iredale (overall) | 536 units | Ongoing slow | Bundling promo | | Blowout Protective Oil | Surface | 9 units sold period | Push during blowout services | | Blowout Smoothing Balm | Surface | 7 units period | Pair with Blowout services |

🎨 COLOUR / PPC SNAPSHOT

Month PPC Revenue Colour Expense Profit Coverage
Nov 2025 $2,696 $1,677 +$1,019 160.7%
Dec 2025 $2,555 $1,788 +$767 142.9%
Jan 2026 $2,509 $2,024 +$485 124.0%

⚠️ TREND ALERT: Coverage declining 3 months straight. Revenue flat at ~$2,500/mo but expense climbing. February PPC revenue was $835 in the first 12 days of March — needs monitoring. Philip flagged this for a colour usage audit.

🛒 SALON CENTRIC ALERTS

Recent Orders: - Most recent invoice: March 12, 2026 (Invoice #6042722586) - 18 invoices on file for 2026 so far — ordering cadence appears consistent (~2x/month)

Promos/Offers: No Salon Centric promo emails found in the data. Taylor — check your email for any current flash sales or bulk discount codes before placing this week's order.

💰 PURCHASE vs REVENUE (Cumulative Jun 2025–Present)

Category Spend Revenue Ratio
PPC/Colour $15,381 $20,833 1.35x ✅
Retail (ex-Kerastase) $28,438 $76,899 2.70x ✅
Back Bar $6,629 Cost center
Total $50,449 $97,732 1.94x

✅ TAYLOR'S ACTION LIST

Priority order — handle these this week:

MBO / Goals (protect your bonus)

  1. Confirm MBO service revenue targets — provide the monthly dollar amounts from your MBO plan so we can track precisely. Without targets, we can't tell if you're on pace.
  2. Pull Q1 Salon Centric order totals — needed to calculate MBO 2 (inventory cost ≤ 10% of service). Add up Jan, Feb, March invoices.
  3. Push rebooking for Teigan (40%), Drake (55%), and Deana (64%) — they're pulling down the quarterly average. One coaching conversation each.

Inventory (order this week)

  1. Place Salon Centric order immediately — Redken ABC line is virtually wiped out (Bandage Balm, 24/7 Serum, Conditioner, Shampoo, Leave-In all at 0). Pureology Color Fanatic 21 Spray is at 0 with highest depletion rate in the salon. Quick Blowout at 0.
  2. Reorder Surface Awaken Shampoo + Conditioner — both at 0, both top sellers. The Scalp Elixir push can't work if the core Awaken line isn't stocked.
  3. Reorder Pureology — Hydrate Sheer Shampoo, Conditioner, Soft Finish Hairspray, Mess It Up, Strength Cure Shampoo all at 0.
  4. Reorder Alcohol — Mimosa, 4 Noses Raspberry Blonde, Prosecco all at 0. Spring/warm weather coming.
  5. DO NOT reorder Jane Iredale beyond fast-movers — $8,681 tied up at 21% sell-through. Focus on moving existing stock.

Staff (conversations this week)

  1. Retail coaching: Stacy Salee — #4 in service revenue ($1,880 in 12 days) but only 11% RTS. She has the guests; she's not recommending. Direct conversation needed.
  2. Retail coaching: Chantel Quintana — 8% RTS is a recurring pattern (was 7% in Jan). Set a 2-week target.
  3. Recognize Drake Rosberg — jumped from 5.7% RTS (Feb) to 26% in March. Whatever changed, reinforce it.
  4. Recognize Chelsea Badjar — top retail dollars ($761) and 24% RTS. Consistent leader.

Operational

  1. Confirm March Mask Campaign status — $10 mask treatment add-on should be live. Are stylists offering it? Track take rate.
  2. PPC expense audit — Philip asked for a look at colour product usage. Check if waste or over-application is driving expense up. 15-minute visual check of colour stations.
  3. Monitor sick time — February lost 205 hours to call-outs. If March starts trending the same way, flag it early.

Data sources: Phorest Staff Performance (3/12/26), Phorest Retail/Service Dashboards (Feb close + March MTD), Inventory Alerts (3/12/26), Salon Centric Orders (2026), COO Weekly Check (2/18/26), Executive Snapshot (Feb 2026). Sales transactions available through 3/15/26. Kerastase excluded per Philip's management.

Missing data for next week's briefing: taylor_daily_goals.json, taylor_mbo_targets.csv, Slack exports (#general, #what-we-are-out-of), Outlook customer data, Salon Centric promo emails.